Sales Perspectives on Branding

Question: Discuss about the case study Sales for Perspectives on Branding. Answer: Problem statement: Branding is a vital issue in every organization. Without an appropriate branding of products or services of the organization, it will be difficult to operate the business and to make profits. Here, the researcher has undertaken the problems of branding in sales regarding customers satisfaction (Miletsky and Smith, 2009). As customer satisfaction is the most important factor for the evaluation of products quality as well as the relationship with customers or loyalty to customers. Research Aim: To find out the importance of customers satisfaction, that is actually the base of branding. To find out in what extent branding has encourages the customer regarding purchase decisions. To find out in what extent brand increases the profitability in the firm. Research Objective: The main objective of this research is to analyze the impact of branding on sales regarding customers satisfaction and profitability of the firm. With the help of research methodology and data collection regarding branding, the analysis will be more specific. The research will also highlight the various essential customer substances to improve customers satisfaction. Research Methodology The methodology is a term which means a planning or framing strategy in order to conduct a research. This strategy will help in solving issues as well as a solution to every specific problem regarding above- mentioned topic (Miletsky and Smith, 2009). It includes the study of selected methodology, data collection and sample sizes etc. Methodology mainly have has two types of method, Qualitative method and Quantitative method. Quantitative method is a primary type of data which helps in examine by various ways like surveys, interviews etc., whereas qualitative method is a secondary type of data which helps to collect data based on the understanding of the quantitative data or primary data. In this paper, the researcher can use qualitative data or primary data to analyzing the aims and objectives regarding above mentioned topic. Research Design Research design explains the nature of the study by considering it as an achievement plan. There are mainly three types of research in order to conduct the study such as exploratory, descriptive and explanatory. In exploratory research, the researcher can create theories and basic data in order to get support for determining the issues as well as for the difficulties that cannot be observed appropriately (Miletsky and Smith, 2009). Hence, for analyzing and solving the related topic issues the researcher can implement this method of research. Data collection There are mainly two types of data collection in order to research the issues, which are Primary data collection and Secondary data collection. It is a two different ways of collecting data. Primary Data collection Primary data collections are those data that are conducted by quantitative research method (Timm, 2002). Primary data is utilized based on the collection of secondary data. In primary data collection, questionnaire for the surveys regarding customer service sector are framed in a proper way. Secondary Data collection Secondary data collections are those that are used on the basis of primary data. This kind of data collected information through the journal, newspaper etc. Primary Source of data The primary sources of data are collected from the questions papers that are created for surveys as well as based on the collected interviews answers. It includes eye witness reports of events. So in this paper, the researcher is utilizing primary data collection in order to solve the issues that are effecting branding on sales regarding customers satisfaction (Timm, 2002). Satisfaction and loyalty to the consumers would help in profitability as well as in developing organizations. Reference Miletsky, J. and Smith, G. (2009).Perspectives on branding. Boston, Mass.: Course Learning. Timm, P. (2002).50 powerful ideas you can use to keep your customers. Franklin Lakes, NJ: Career Press.